Patrik Arn Wirén
UX and UI Designer

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This is me


My name is Patrik Arn Wirén. Born in 1978, father of two boys and one girl, married since 2006. I work as a UX Designer for Pingdoms client team. 2005 was the first time i got into UX, discovering people like Don Norman and Ginny Redish, that was the start for me as a UX designer.

I’m experienced in UX methods and techniques and are always trying to improve by reading, taking courses, attending lectures and events. I see UX as science and try to work the same way a scientist do, questioning, forming hypotheses, experiment, collect data, draw conclusions and test results.

On my spare time i like to spend time with my kids, go fishing, play in the water, skate my mini ramp and ofcourse give my wife as much love i can.

My workflow


Foundation

Foundation

Product vision, competitor review, target group, needs, solution and success factors. User interviews: Overview, domain knowledge, goals, attitudes, motivations, environment, pain points, etc.

Personas

Personas

Analyze and sort data from interviews. Compare multiple variables of behavior and attitudes. Find patterns to serve as user types. Define personas from the user types. Use the personas for user stories, user scenarios, API, UI-design etc.

Wireframes

Wireframes

Rough and quick wireframes with pen and paper. Continue with Sketch to get native elements. Presented to the team at an early stage to avoid technical limitations.

User Scenarios

User scenarios

Find key tasks for the persona from interviews and research. The scenarios must contain: Who, what, when, where, why and how. In each scenario the persona should reach it's goal in best possible way.

Maps

Maps

Mapps visualizes journeys, navigation structure, user flows and relationship between views to get a good overview of the app/project. Use a frequently updated map throughout a project.

UI design

UI Design

Design vision & guidelines that enhances the user experience. Design for the personas and the user context. Follow platform guidelines for a uniform expression.

Prototypes

Prototypes

Build quick and simple or final prototypes to test navigation, flow, feasibility and usability for internal or user testing to get insights into the user interaction at various levels.

Metrics

Metrics

metrics that reflect the quality of the user experience, and that map to your main goals. Goals and KPI's - Happiness, engagement, adoption, retention, tasks. prioritization of the various metrics. Balance the quantitative metrics against qualitative user feedback.

Tests

Tests

Test every possible scenario and use case. Performance tests. Create A/B tests: Multivariate, hotspots, recordings, analysis and conversion.

Some tools i use


Sketch

Sketch

Zeplin

Zeplin

Adobe

Creative Suite

Code

Coding

Ionic

Ionic

Flinto

Flinto

InVision

Invision

VWO

WVO

Google Analytics

GA

Github

Github

Contact me


Don't hesitate to contact me! I'll get back to you as soon as possible.

+46 (0)70-537 31 37

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